ORGANIC SPA MAGAZINE, Los Angeles / June 2006 - present
Produce, report and write a popular 10-page column for consumer-to-trade crossover publication. Track trends, create marketing collateral, and cultivate strategic relationships with eco-chic visionaries (part-time).
AOLHealth.com, LA / Aug 2009 – present
Lead Blogger and Contracted Writer
Write, produce and post exclusive entertainment, fitness and lifestyle features using content management systems proprietary to AOL.com. Part of a dynamic editorial team that doubled unique visitors per month.
FITNESS MAGAZINE, LA / April 1999 - Jan 2008
West Coast Editor
Reported, wrote and generated feature content, including celebrity-driven editorial. Established and nurtured marketing and promotional relationships to liaise with corporate advertisers. Directed photo shoots, attended trade shows, expanded the database, created budgets, and publicized FITNESS on 150+ national TV spots.
iAMPLIFY.COM, New York and LA / July 2004 - Nov 2007
Content Manager/Contract Consultant
Strategically instituted the first audible-based exercise website for downloadable workouts from celebrity trainers across the country. Defined and identified key markets and talent, implemented training skills, produced recording sessions and timely delivery of product. Managed long-term projects, developed instructional web content, and explored partnership opportunities in the health and wellness categories.
GUTHY-RENKER, INC., LA / June 2004 - Sept 2007
Coordinated production and oversaw creation and maintenance of major infomercial launches on a for-hire, as-needed basis. Supported the needs of corporate headquarters and marketing departments. Implemented scripts, hired and mentored talent, performed media training and led video shoots and brainstorming sessions. Wrote product reviews and appeared in info-mercials as expert for consumer-driven programming.
|WEB and CORPORATE PROJECTS / Aug 1999 – present
• Assigned, wrote, managed and marketed original content for web startup production teams for the Oxygen Network, YogaFit.com, Gloss.com and Glam.com.
• Executed PR events, including press conferences and high-end parties for editors, producers, and corporate media executives for mediabistro.com.
and maintained extensive media collaboration with New York and Los Angeles markets.
• Wrote two books for the WNBA on Healthy Role Models and Adult Nutrition.
• Wrote and directed specialized health and beauty advertorials for trade publications including Variety.
• Top-edited two books (Three Rivers Press) for FITNESS Magazine: Pregnancy and Stretching.
FITNESS MAGAZINE / Oct 1995 - April 1999
Fitness Editorial Director, NYC
Planned, directed, organized the editorial flow of highly competitive monthly consumer publication of 1.5 million+ circulation. Wrote, edited, assigned 16 to 20 feature pages per issue. Directed photo shoots, led brainstorming sessions and managed a base of staffers and freelance writers. Created and marketed exercise videos for subscribers.
FIT MAGAZINE (now FIT YOGA) / June 1994 - Oct 1995
Founder of this consumer bimonthly 500,000+ circulation magazine. Created and developed national publication for young, active women. Hired and supervised a staff of 18. Managed workflow among staff and freelance writers, copy desk, art, marketing and advertising departments.
NEW BODY MAGAZINE / Oct 1991 - June 1994
Editor-in-Chief/Senior Editor, NYC
Wrote, edited and assigned health, spa and diet features as senior editor. Promoted to editor-in-chief in September 1992. Initiate new projects, led a team, assigned creative projects, and managed quality control through all stages of publishing.
SWIMSUIT INTERNATIONAL, VENUS SWIMWEAR / July 1988 - Oct 1991
Senior Editor/Associate Editor, NYC and LA
Wrote and assigned beauty, health and fashion columns for national and regional swimwear publications and magalogs. Produced and directed photo shoots and wrote catalog copy and press releases.
VIDEO BUSINESS MAGAZINE / June 1986 - July 1988
Associate Editor/Production Editor, NYC
Scheduled and executed editorial and production deadlines for this national trade publication serving the video industry for International Thomson Retail Press (now a Reed Business publication). As Associate Editor, wrote short columns, copy edited and fact-checked features. Responsible for overseeing front-of-book sections for weekly trade magazine covering television and convergent media industries.
• Long Island University, NY, MS in Health Science / May 1996
• SUNY New Paltz, BA in Media Communications, minor in Journalism / May 1986
Internet savvy, proficient in Microsoft Word Office programs, HTML, content management systems, certified fitness instructor in Yoga and Pilates
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